Tech Day: AI-Washing - A new wave of ethical and legal considerations for corporate Australia

“AI is the technology and innovation of our time. We should ensure it is able to prosper without being thwarted by the misleading behaviour of the minority.”

In a recent IT Brief article, Hicksons Partner, David Fischl and Solicitor, Elias Dehsabzi discuss the emergence of AI-washing, where companies make false and misleading statements about their use of Artificial Intelligence (AI).

It is believed that Australian regulators such as the Australian Securities & Investments Commission (ASIC) and the Australian Competition and Consumer Commission (ACCC) will begin firming their stance on AI-washing.

Based on ASIC and ACCC’s previous approach on greenwashing, the article also covers potential legal and ethical implications on AI-washing and provides principles for companies to consider when promoting or purchasing AI products.
 
Click here to read full article.

Uploaded to IT Brief on 16 April 2024.

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• Colleen Weiler, Chief Operating Officer, Hicksons Lawyers